Prepare For The Unknown

We’ve all been watching the news and seen the recent violence that has happened in D.C.

I’ve been getting a lot of questions about this through the frame of crisis and crisis response and what organizations should do. In fact, I was speaking about this on a panel and was joined by an intelligence analyst.

The intelligence analyst brought up a very unique point that there was a lack of imagination when it came to thinking about the risks and threats presented by those coming to D.C.

Because although this was a very serious event, there is definitely something that can be learned from it for organizations of all sizes.

One of the things we’ve helped organizations do is practice and plan for crises through simulations. As we create these custom simulations, they aren’t built upon the premise of the odd edge cases happening. We aren’t planning for Martians invading or something crazy like that.

We are talking about going beyond the common things like a data breach and really having the creative ability to look at the kinds of situations that would test and tax your organization. Most of the time organizations are “too close” to be able to see these kinds of potential crises. Our unique outside perspective gives us the advantage to see these threats and also create unique simulations around them.

If you’d like to learn more about how you can be ready for the crisis challenges coming your way, I encourage you to check out our simulations here and schedule a call. We’ll discuss your organization and what kinds of simulations would be best for you.

Ultimately we want to give you the skills and tools to test and measure your organization’s ability to handle a realistic threat and be more prepared for the future.



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Bill Coletti

Bill Coletti


CEO / Founder of - Crisis Communications and Reputation Management Firm, Proud father, son, brother and friend. Native Floridian, proud 'Nole.